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Agboola Sodiq

strategist. creator partner. community builder.

I'm Agboola.

I help brands get talked about on social. Outside work I follow Arsenal, play FC, and always have music on. This page has all of it.

  • Top Rated Plus on Upwork
  • Remote, worldwide clients
Agboola Sodiq Computer science, then marketing

The work

Three hats, one goal: get your brand talked about.

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The strategist

Audits, positioning and a 90-day plan tied to one number. I like plans a team can actually follow.

The creator partner

I find, brief and manage creators, then handle contracts and reporting so brands do not have to.

The community builder

Replies, prompts and moderation that make a brand feel like a person people want to talk to.

My journey

A little about how I got here.

Dressed for the occasion.
Dressed for the occasion.
  1. School

    A nerd who wrote a lot of code

    I grew up technical and studied computer science. I spent most of university writing code and graduated thinking I'd be the next Steve Jobs and code for the rest of my life.

  2. Final year

    Sharing what I knew online

    In my last years at university I started posting what I knew about tech. It found an audience fast, and that was my first real experience of building one.

  3. First job

    A marketing internship I did not plan for

    The tech internships I wanted didn't come through. An ecommerce company needed a marketing intern, and the audience I had built got me the job. That's where my marketing career started and the coding went on pause.

  4. Own pages

    Learning on my own pages

    I kept building my own accounts. iamdrsavage grew to 120K on Instagram, BlackCocoaGirls to 274K and SharingBestLyrics reached 16.6K on TikTok.

    120Kiamdrsavage · Instagram
    274KBlackCocoaGirls
    16.6KSharingBestLyrics · TikTok
  5. Master's

    Back to tech, on the side

    I went back for a Master's in IT while the marketing work kept growing. The technical background became my edge.

  6. Now

    Top Rated Plus on Upwork

    I run creator programs, strategy and community for brands across SaaS, fintech, D2C, lifestyle and ecommerce, remotely, for teams worldwide. The tech side still helps me understand digital products and the people who use them.

Beyond the work

The human part.

I do better work when I have a life outside it. Here is what fills mine.

Football

Arsenal, always.

I follow Arsenal and make time for match days.

Gaming

FC Ultimate Team on the side.

Part strategy, part luck, fully competitive.

Music

Always something playing.

Music is part of how I work and how I read culture.

City life

The city is the inspiration.

City culture and nightlife shape how I think about audiences.

Hoodie season, most of the year.
Hoodie season, most of the year.
Off the clock, up in the trees.
Off the clock, up in the trees.
Quiet mode.
Quiet mode.

What I stand on.

  1. One number per plan.

    Each plan has a clear goal. I judge the content mix over time, including the posts that build trust, answer questions and support conversion.

  2. Creators are people.

    Clear briefs, fair terms, quick replies.

  3. No surprises.

    Clear scope, a weekly check-in and a report you can read in five minutes.

Have a brand that needs to be talked about?

Hire me on Upwork