The strategist
Audits, positioning and a 90-day plan tied to one number. I like plans a team can actually follow.
strategist. creator partner. community builder.
I help brands get talked about on social. Outside work I follow Arsenal, play FC, and always have music on. This page has all of it.
Computer science, then marketingThe work
Audits, positioning and a 90-day plan tied to one number. I like plans a team can actually follow.
I find, brief and manage creators, then handle contracts and reporting so brands do not have to.
Replies, prompts and moderation that make a brand feel like a person people want to talk to.
My journey

I grew up technical and studied computer science. I spent most of university writing code and graduated thinking I'd be the next Steve Jobs and code for the rest of my life.
In my last years at university I started posting what I knew about tech. It found an audience fast, and that was my first real experience of building one.
The tech internships I wanted didn't come through. An ecommerce company needed a marketing intern, and the audience I had built got me the job. That's where my marketing career started and the coding went on pause.
I kept building my own accounts. iamdrsavage grew to 120K on Instagram, BlackCocoaGirls to 274K and SharingBestLyrics reached 16.6K on TikTok.
I went back for a Master's in IT while the marketing work kept growing. The technical background became my edge.
I run creator programs, strategy and community for brands across SaaS, fintech, D2C, lifestyle and ecommerce, remotely, for teams worldwide. The tech side still helps me understand digital products and the people who use them.
Beyond the work
I do better work when I have a life outside it. Here is what fills mine.
I follow Arsenal and make time for match days.
Part strategy, part luck, fully competitive.
Music is part of how I work and how I read culture.
City culture and nightlife shape how I think about audiences.



Each plan has a clear goal. I judge the content mix over time, including the posts that build trust, answer questions and support conversion.
Clear briefs, fair terms, quick replies.
Clear scope, a weekly check-in and a report you can read in five minutes.