01
One-off projectSocial media strategy
For teams who post but cannot say what is working.
- Account and competitor audit
- Positioning and content pillars
- 90-day plan tied to one goal
- Measurement setup
Services
Six ways to work together.
Start with the service that matches your goal. Strategy is a one-off project with a written plan. Ongoing services include a monthly performance report.
One-off projectMonthly retainer
02
Monthly retainerInfluencer and creator programs
For brands ready to work with creators without running it themselves.
- Creator sourcing and vetting
- Outreach, briefs and contracts
- Content approvals and tracking
- Monthly performance report
03
Monthly retainerCommunity growth
For brands with followers but little conversation.
- Engagement playbook and reply voice
- Daily replies and moderation
- Community prompts and formats
- Sentiment notes in the report
04
Monthly retainerSocial media management
For founders and teams who want it handled.
- Content planning and captions
- Graphics and short-form video editing within the agreed scope
- Publishing and community engagement
- Weekly check-in and monthly performance report
05
Monthly retainerContent and SEO management
For sites with good products and little search traffic.
- Keyword research by topic
- Content calendar and writer briefs
- SEO articles, reviews and guides
- On-page SEO: titles, meta, alt text and internal links
06
One-off project or monthly retainerWeb design and development (WordPress)
For brands whose site is slow, buggy or hard to update.
- WordPress design and setup
- Bug fixes and plugin cleanup
- Page speed: images, caching and clean code
- Mobile-first layouts
How I work
Fully remote, working with teams worldwideAudit and goal
We agree on the key metric and review what's working now.
Plan and launch
A 30-day plan, creators or content lined up and weekly check-ins.
Report and refine
A monthly report with results, lessons and next steps.
Who I work with
- SaaS
- Fintech
- D2C
- Lifestyle
- Ecommerce
Early-stage and growing teams that need a senior person on social without hiring a full department.
We had a fantastic experience working with Agboola. He provided both great strategic insights on putting together social media campaigns and measuring ROI, as well as great operational expertise with timely delivery and detailed execution of SM campaigns and calendars.
Common questions
How do we start?
A short call or message about your goal, then a written scope.
Do you only work through Upwork?
Yes. Scope, milestones and payments all run through Upwork, so you're covered by its payment protection.
What does reporting look like?
For ongoing work, a monthly report covers results, what shipped, what did not and the next steps. A strategy project ends with an audit, a 90-day plan and a measurement framework.
Which time zone do you work in?
I work remotely on GMT+1 and am comfortable working across time zones. In over six years as an independent specialist I have worked with clients in America, Asia and Europe, and I agree meeting windows that suit your team.