I wrote the deal creators said yes to.
I built Dirwin’s creator partnership offer, signed 50+ creators and designed launch and sale graphics in Canva. Store-wide sales grew 295% in the first six months of the campaign; this is an overall business result, not an isolated creator-attribution figure.
- Partnership design
- Creator sourcing
- Commission model
- Campaign creative
store-wide sales lift in the first six months
Instagram growth, plus 75% on TikTok, in six months
creators on year-long deals
average engagement on creator posts
The offer
Six things a creator got.
Creators were paid mostly in product, discounts and commission. A few also got direct payment.
Complimentary e-bike
A Pioneer Plus to keep and ride, so posts showed the bike in real use.
5% commission
Paid on sales through the creator’s link. This is where the $5K+ paid out in a year came from.
10% audience discount
Followers got money off through the code, which gave creators a reason to post it.
Early access
First look at new models and accessories before launch.
Feature on Dirwin
A spotlight on the website, newsletter and social channels.
Dedicated support
A direct line to the influencer team for product info and help.
Chapter 01
The terms
The ambassador deal on one page.
Chapter 02
What came back
Creator posts, in the wild.
Instagram and YouTube posts from creators on contract, plus the brand hashtag page.
Chapter 03
Behind the scenes
I scored every creator and tracked every post.
Swipe for more →
Chapter 04
The other half of the job
Five campaigns I designed in Canva.
Creators made their own posts and I designed the brand’s posts around them. Here are a few from each campaign.
From teaser to shipping
A teaser series, a pre-order set with a ship date, the now-shipping post, then posts explaining the upgrades: range up to 120 miles against 50 on the first Pioneer, and payload of 450 lb against 350.
A cargo bike, one upgrade at a time
Pre-order graphics, a spec bar and a six-slide upgrade carousel. Power up 25%, a 45+ mile range, a color display and larger brakes.
One big offer, then a last-day push
A Black Friday set built on savings of up to $1000, a last-day reminder, then a holiday two-bike special.
Back in stock, right before the season
Graphics timed to hunting season for the Pioneer Plus, the Pioneer Lite and the Caravan, including a restock post and an upgraded-brakes update.
Customer words as graphics
Reviews, Facebook comments and before and after threads turned into posts.
Chapter 05
Results
The store, before and after.
Shopify, year to date against the same dates a year earlier. Revenue amounts are hidden.
Chapter 06
What I learned
What I’d do again.
We enjoyed working with Agboola and would recommend him for other projects.
Agboola was a very good social media manager. He was very organized and helped us develop a strong content strategy. We moved on only because we were able to find similar quality local talent, but I have no doubt that Agboola will succeed in his next role.
