A page people open for a quick laugh, run like a daily operation.
Nigerian humour, memes and puns with a voice people recognised. I planned the week ahead, posted several times a day and replied to comments myself. Early posts struggled to get ten likes. The page grew to around 120K on Instagram and 35K on Facebook.
- Content curation
- Meme and pun writing
- Community moderation
- Brand partnerships
Instagram followers
Facebook followers
posts in one busy week
followers when Techpoint wrote about it
Chapter 01
Finding what people would share
Choosing what suits Dr Savage.
Material came from X/Twitter, Reddit and whatever people were talking about that day. The job was picking what fit and framing it.
Find the material
X/Twitter, Reddit and the conversations people were having that day, filtered for what fit Dr Savage.
Give it the page voice
A short pun, a relatable screenshot, a reaction image or a video. Nigerian references gave the page its centre, while I watched what travelled beyond my immediate audience.
Fit it to each platform
A joke that worked as a tweet often needed a graphic for Instagram or a different presentation on Facebook.
Stay in the conversation
Several posts a day, moderated comments and replies to people. The audience expected the page to be there when they opened the app.
Chapter 02
The volume
57 posts in one week.
At that pace I had to choose quickly and notice when a format was getting tired. The audience snapshot showed a mostly young and female following.
Chapter 03
Press
A journalist noticed the page.
A Techpoint Africa journalist writing about African meme accounts asked how it started, why Instagram, how often I posted and how I adjusted when platforms changed.
Chapter 04
Growth
When the audience accelerated.
During the COVID lockdown people were online more and wanted something to laugh at. No single post caused the jump. Drag through the follower snapshots.
One follower snapshot from the growth period.
The audience continued to build.
Another snapshot shows 94,746 followers and net growth that week.
Chapter 05
Reach
Weekly reach, one window at a time.
These are separate reporting windows, so they are never added together.
About 339K accounts reached
An earlier weekly reach view.
Past half a million accounts
Reach passed half a million accounts in this weekly view.
Close to 700K accounts
A later weekly view.
Nearly 900K accounts
Nearly 900K accounts reached in this seven-day view.
Chapter 06
Reach against impressions
The same week, counted two ways.
One week recorded 825,656 accounts reached and 2,019,920 impressions. Reach counts accounts. Impressions include repeat views.
Chapter 07
Taking the voice to Facebook.
I didn’t copy the Instagram feed to Facebook. I tested posts there separately and kept what worked.
An earlier Facebook page milestone: 20K likes.
Past 26K on the way to roughly 35K followers.
Roughly 35K followers. One weekly view shows about 1.1 million post reach.
Chapter 08
Business
Turning the audience into a business.
Brands started asking about paid placements, usually a permanent single-image post, agreed by email and paid by invoice. A profile and rate card made it easy to explain format, duration and price.
I started the page for fun and it turned into a real publishing job. What helped most was sticking with it long enough to learn what worked.What I took from building Dr Savage
