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Agboola Sodiq
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Increased a lifestyle brand’s impressions per post by 11,300% in six months

ClientAfricanVibes
My roleSocial Media Strategist
PlatformInstagram
Time6 months
  • Social Media Marketing
  • Content Strategy
  • Social Media Management
  • Social Media Optimization
  • Community Management

A lifestyle brand was posting on Instagram every week and getting almost nothing back. I rebuilt the plan around reels about African culture, made for Africans abroad. In six months, weekly impressions per post went from about 700 to 80,000 and comments per post from 0.5 to 25.

11,300%

growth in impressions per post over six months

700 to 80,000

Weekly impressions per post

0.5 to 25

Comments per post

Weekly impressions per post

700
80,000

The problem

They posted every week and nobody talked back.

AfricanVibes posted regularly and got very little back: few likes, fewer comments and almost no shares. The people the brand was made for weren’t seeing it.

1No video strategy
2Weak community engagement
3Low quality hashtags
4No Instagram Stories plan
5Content people did not want to share

What I changed

I rebuilt the content plan.

The new plan put video first and gave people a reason to comment.

Reset the basics

New content pillars, a posting schedule and a plan for replying to followers.

Lead with reels

Short videos about African culture, made for Africans abroad. Reels reached far more people than the photo posts had.

Get people talking

Better hashtags, a Stories plan and a daily habit of replying and asking questions.

Make content that helps Africans abroad feel close to home and proud of where they come from.The idea behind it

The proof

Drag to see the difference.

Two posts from the same account. Slide from the old approach to the new one.

BeforeAfterBefore
Likes on this post29
BeforeAfter

Before: a board game question that earned 29 likes and one comment. After: a post on a Black inventor that earned 4,360 likes and 85 comments.

2,363 likes on a carousel about powerful African queens.
2,363 likes on a carousel about powerful African queens.
6,185 likes on a one-word prompt with a Tuareg portrait.
6,185 likes on a one-word prompt with a Tuareg portrait.
5.0
Agboola helped us make some good gains in our social media. He is a good addition to any team.
Client review on Upwork, March 2023

The growth came from content the audience saw themselves in, posted as video, with someone there to answer the comments.

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