A three-day giveaway that grew a crypto app 21% on X/Twitter
ZenDCA helps people buy Bitcoin on a schedule instead of guessing the market. I ran a three-day influencer giveaway that grew its X/Twitter following from 8,001 to 9,684, then wrote a 15-hour-a-month plan to keep it growing.
- Giveaway campaign
- Influencer promotion
- Content strategy
- Content calendar
followers in 3 giveaway days
new followers, 8,001 to 9,684
on day one alone
giveaway entries in three days
Chapter 01
The result
Followers, day by day
One giveaway creator a day for three days, 4 to 6 June 2024. The giveaway drew 300+ entries. Day one did most of the work: +1,354 followers.
Chapter 02
The mechanic
Three steps, and only one of them is a follow
Reach and a bigger audience for the next post.
A real account, not just a follow.
The step that turns a sign-up into an active user.
The prize was a Ledger Nano S Plus, a hardware wallet. It fits a brand that talks about long-term holding and keeping coins safe.
Chapter 03
The calls I made
Why it was built this way
Chapter 04
The ongoing plan
15 hours a month, split by job
4 to 5 custom posts a week, one giveaway a month, and a monthly report that feeds the next calendar.
Chapter 05
The content
Teach first, sell second
A crypto audience is wary. The calendar leads with education (a daily glossary, myths, security tips), and every post is tagged Educate, Engage, Inspire or Convert.
Chapter 06
The next giveaway
14 giveaway accounts, vetted and priced
Each account was compared on followers, price and how long the post stays up, so the monthly giveaway could be bought on value.
Chapter 07
From the documents
Chapter 08
What I delivered
- Giveaway campaign
- Giveaway creator sourcing
- 15-hour monthly plan
- Content calendar
- 14 content themes
- Branded post designs
- Monthly reporting
