Running X/Twitter for an NFT project's mascot
Crypto__RcKT was the mascot of the LuckyBlock NFT project, a character with its own voice on X/Twitter. I ran the account every day: threads, tips, quotes and jokes, six giveaways a day, live-tweeting Spaces and reaching out to crypto influencers, with every visual designed in Canva.
- Content creation
- Giveaways
- Community engagement
- Influencer outreach
giveaways run every day
crypto and trading influencers researched
combined followers on that list
influencers contacted in the first round
Content
Threads, guides and tips
Daily posts mixed education with jokes and quotes. One Canva template ran through every banner: a lime tag for the post type, a black title block, a full-bleed image and the handle on a lime footer, so reposts still pointed back.
Swipe for more →
Giveaways
Six a day, tracked to the winner
Community
A mascot that talks back
A mascot only works if it feels alive, so RcKT answered people in its own voice every day.
- Replies. Comments, DMs and mentions answered in RcKT's voice.
- Trends. The day's crypto trends joined while they were still moving.
- Live tweets. Updates from Spaces and events for people who could not listen in.
Influencer outreach
A shortlist of crypto voices
I built a list of crypto and trading accounts on X/Twitter, from 41K to 806K followers, with 5.8M followers between them. Then I started outreach for shoutouts and partnerships, and kept talking to the ones who replied.
Results
A bigger, louder mascot
The account grew in followers, likes, reposts and comments. The giveaways brought steady new entrants, and the influencer partnerships pushed RcKT into bigger crypto audiences.
A mascot needs a voice, a look and a reason to come back every day.
What I delivered
- Daily threads, tips, quotes and jokes
- Canva banner template
- Six giveaways a day
- Giveaway tracker
- Live tweets from Spaces
- Influencer research and outreach
