A content engine for SaaS, AI and Web3 reviews
SoftwareApplications.com reviewed SaaS, AI and Web3 tools for people choosing what to buy. For a year I ran its content and SEO and looked after the WordPress site itself: the calendar, the writers, the keywords, the bugs and the page speed.
- Content strategy
- On-page SEO
- WordPress fixes and design
- Writer management
more site traffic in the first three months
faster page load
niches: SaaS, AI and Web3
articles planned in the first four weeks
The content
Three formats for three kinds of search
The first four weeks
August 22 to September 14, 2022
Swipe for more →
17 articles4 refreshed
| Format | Articles | For people who | Examples |
|---|---|---|---|
| Reviews | 11 | search a tool by name | Monday.com, Gong, Opensea |
| Alternatives to | 4 | are ready to switch | 2Checkout, Grammarly, Cleverbot |
| Best lists | 2 | compare a whole category | CRM software, NFT analytics |
By niche
SaaS first, AI and Web3 close behind
Articles planned in the first four weeks. Each niche had its own keyword plan, aimed at high and medium competition terms, with new pages for emerging tools and refreshes for existing ones.
The calendar
One sheet ran the whole desk
Each row had a date, a niche, the software, the format, the topic, new or existing page and the target keywords. The writers worked from it every week, and I briefed and edited their articles.
A review up close
Monday.com, from features to pros and cons
Each review answered what a buyer asks: what it is, what it does, what it costs and what to watch out for. A table of contents up top let readers jump to the part they needed.
The Monday.com page was an existing page I refreshed and pointed at higher-volume keywords.
The website
A faster, cleaner WordPress site
I fixed bugs, simplified the backend for the writers and cleaned up the design so posts were easier to find. With the developers, I cut page load time by 20% through image optimization, cleaner code and caching.
On every page: keywords for its niche, meta descriptions, alt text, internal links from reviews to alternatives and best lists, and a mobile-first layout.
Results
More traffic, faster pages
Traffic rose 25% in the first three months, pages loaded 20% faster and the site ranked for competitive SaaS and AI keywords. The site has since changed direction and become a paid service.
A review site wins on two things: the right page for each search, and a page that loads before the reader leaves.
What I delivered
- Content strategy and calendar
- Keyword research by niche
- Reviews, alternatives and best lists
- Writer briefs and edits
- WordPress fixes and design
- Page speed work
- On-page SEO
