Building a tech CEO's personal brand
My client runs an award-winning afterschool coding and robotics franchise and speaks on leadership. I built her personal brand on LinkedIn, Instagram and TikTok: monthly content calendars, Canva carousels and banners, video scripts and a daily engagement routine around her niche.
- Personal branding
- Content calendars
- Video scripts
- Community engagement
minutes of targeted engagement a day
comments a day across 5 niche hashtags
niche accounts followed and tracked
followed back, the rest unfollowed to keep the ratio clean
The voice
Three things she talks about
LinkedIn content
Carousels and banners in her voice
Designed in Canva. Names and faces are blurred for privacy.
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Video
Scripts written to be said out loud
I wrote her video scripts with a hook, a channel intro, titled steps and a close, like "The Money Talks: How to Choose the Right Franchise For Your Budget". It opens with a surprising fact, then walks through setting a budget step by step.
The videos ran on LinkedIn with bold captions and topic bars, and were cut for Reels and TikTok trends.
Personality
A founder people can relate to
Not every post was a lesson. Short, honest lines with a photo from her day showed the person behind the business.
"Your million dollar idea will never be a million dollar idea until you try it." 56 reactions and 11 comments, one of her strongest posts in the set.
Community engagement
45 minutes a day, every day
Hashtags rotated through the week: #franchising, #kidseducation, #stemeducation, #businessowner, #successmindset, #beyourownboss, #parentingtips, #techkids and more.
Tracking
Every engaged post, logged
Each week the sheet tracked the hashtags, the comments, the likes and what was done, on Instagram and TikTok, so we could see which hashtags brought people back.
Follower audit
Cleaning out the quiet followers
Instagram judges a post by how many followers engage with it. With 1,000 followers and 10 likes, that is 1%, and the algorithm stops showing the post. I scraped her follower list to find inactive accounts and focus growth on people who engage. In the follow tracker, 15 of 81 accounts followed back and the rest were unfollowed.
Results
More reach, more conversation
A steady calendar, a clear voice and daily engagement raised her visibility and drove more interaction on LinkedIn and Instagram.
People follow founders, not logos. Show the person and the business follows.
What I delivered
- Monthly content calendars
- Canva carousels and banners
- Video scripts
- Reels and TikTok trend edits
- Daily engagement routine
- Follower audit
- Scheduling and posting
