Blog content and SEO for a home improvement company: 40% more traffic
On The Spot builds kitchens, bathrooms, additions, decks and roofs in New Jersey. I researched the keywords its customers search before they call a contractor, then wrote blog posts that answer those questions and lead readers to the right service page.
- Keyword research
- SEO blog writing
- On-page SEO
- Internal linking
more site traffic
SEO blog posts written
monthly searches for "deck installation"
client rating on Upwork
The brief
Show up before the first call
Homeowners search long before they phone a contractor. They want to know costs, steps and warning signs. The blog had to answer those questions in a professional but friendly voice, rank for them and point readers to the matching service.
The audience
Homeowners aged 18 to 35
Younger homeowners research everything online first. The tone stayed professional but friendly, with plain words, short sections and the answer up front.
Keyword research
Start from what people already search
Every post started from a search tied to a service the company sells. Big keywords for the long game, small high-intent ones for quick wins.
Three of the keywords
Swipe for more →
| Keyword | Searches a month | SEO difficulty | Cost per click |
|---|---|---|---|
| deck installation | 2,900 | 79 | $9.51 |
| tips for interior painting | 390 | 17 | $0.86 |
| is home renovations tax deductible | 90 | n/a | $0.67 |
Searches for "is home renovations tax deductible" peak every spring, around tax season. The chart below shows March 2022 to February 2023.
The posts
Five posts, each tied to a service
Tap a post to see what it covered.
Don't Move, Build An Addition: 5 Benefits You Can't Ignore
More space, more value, no moving boxes and a home built to your needs. The post links readers to the additions and kitchens pages and ends with a consultation offer.
The Ultimate Guide to Deck Installation for Homeowners
Planning, design, permits, site prep, installation and upkeep, step by step. Written for "deck installation", 2,900 searches a month, with a link to the Saddle Brook building department for permits.
Is it Time for a Roof Replacement? A Homeowner's Guide
The warning signs, a cost range of $5,000 to $20,000 and prices per square foot for asphalt, metal, tile and slate, so readers can plan before they call.
Tips for interior painting
A how-to post for homeowners planning a paint job. Written for "tips for interior painting": 390 searches a month and an SEO difficulty of 17, a quick keyword to rank for.
Is home renovation tax deductible?
A question post for people already planning a project. Small volume, high intent and almost no competition, with searches peaking every spring.
Anatomy of a post
Every post, built the same way
- SEO title. The keyword first, the brand last.
- Meta description. A reason to click, under 160 characters.
- Clear headings. One question per section, easy to scan.
- Image alt text. A full sentence for every image.
- Internal links. Readers sent to the matching service page.
- Real numbers. Costs readers can plan around.
- One call to action. A consultation, at the end.
The workflow
Faster from draft to live
Each post went through the client for approval and revision. I tightened that loop so each post went from draft to live faster.
Results
40% more traffic
Posts built on high-intent keywords lifted site traffic by 40%, and engagement across the posts went up.
The best keyword is the question a customer asks right before they call.
What I delivered
- Keyword research
- Five SEO blog posts
- SEO titles and meta descriptions
- Image alt text
- Internal links to service pages
Great work, extremely responsive, very professional. Also, we had evaluated many different writers on SEO keyword research skills, and Agboola came up with the most thoughtful ideas by far. He even identified a keyword we had just identified ourselves with a great deal of keyword research. Highly recommended!
