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A content kit for a natural remedies book brand

A book brand about natural remedies wanted more organic reach and more trust, without paid ads. I wrote the content strategy, then made the first pieces: two carousels, six memes and a ready-to-shoot authority video with its script, edit and styling briefs.

ClientAncient Remedies Revived, a natural remedies book brand
My roleContent Strategist
PlatformsInstagram, TikTok, Facebook
TimeJan to Feb 2025
  • Content strategy
  • Carousels
  • Memes
  • Video scripts and briefs
6content ideas, each with a goal and a reasonA content kit for a natural remedies book brand
6

content ideas, each with a goal and a reason

13

carousel slides across 2 series

6

memes for reach and shares

3

briefs for one video: script, edit, styling

Chapter 01

The framework

Every idea has a job

EngageBuild connection and replies
EducateUseful tips people can act on
EntertainContent people enjoy and share
ConvertLead back to the book

Chapter 02

The strategy

Six content ideas, each benchmarked

Front-facing authority videos

Engage, Educate, Convert

60 to 90 seconds of modern research and tips from the brand's expert. Myths, "what happens when", and make-it-at-home recipes.
Reader testimonials

Engage, Convert

Readers flip through the book and share their favourite remedy. If there is no UGC yet, creators fill the gap for product or commission.
Carousel series

Educate

"Ancient Remedies Tips" on mental health, metabolic health and seasonal wellness.
Reused viral content

Engage, Educate

Credited wellness posts paired with a tip from the book, to keep volume up without burning out the team.
Natural remedy recipes

Engage, Educate

Ingredient visuals with captions on how to make each one.
Memes and humor

Engage, Entertain

Light posts that carry the message: nature first, without fear-mongering.

Chapter 03

Carousels

Two series, two looks

"5 Everyday Herbs With Healing Powers" uses bold type and photo cut-outs. "5 Powerful Herbal Remedies to Fight Inflammation" uses line drawings and a "How to use" line on every slide. Both send people to the book.

5 everyday herbs with healing powers

Swipe for more

Cover
Cover
Oregano
Oregano
Thyme
Thyme
Basil
Basil
Rosemary
Rosemary
Sage
Sage

5 herbal remedies to fight inflammation

Swipe for more

Cover
Cover
Turmeric
Turmeric
Ginger
Ginger
Cinnamon
Cinnamon
Green Tea
Green Tea
Caption, TikTokYour kitchen = your pharmacy!

Chapter 04

Memes

The message, made shareable

This random leaf has been healing people for centuries.
"This random leaf has been healing people for centuries."
From adding a smoothie to growing your own herbs
From adding a smoothie to growing your own herbs
Cough syrup that tastes like regret
Cough syrup that tastes like regret
Painkillers for every ache vs ginger tea
Painkillers for every ache vs ginger tea
Yet here I am, thriving.
"Yet here I am, thriving."
Swerving from processed snacks to herbal teas
Swerving from processed snacks to herbal teas

Chapter 05

The authority video

One video, three briefs

For the Myths vs Facts series I wrote everything a team needs to shoot without me in the room: a script for the expert, a brief for the editor and a styling brief for the set.

0 to 5sHook. Holds up a carrot: So if I eat enough carrots, will I be able to see in the dark like a superhero?
5 to 50sMyth, then fact: beta-carotene becomes vitamin A, but if your vision is already good, eating more carrots won't magically make it sharper. Then the twist: the WWII story that started the myth.
50 to 60sCall to action: save the video, follow for more myths and facts, then a dramatic bite of carrot as the expert walks out of frame.
Script
  • Hook, myth, fact, story, CTA
  • Room to improvise
  • 60 seconds
Edit brief
  • 9:16, 60 to 90 seconds
  • "Myth: Carrots = Super Sight?" with a strike-through
  • A carrot that morphs into an eye
Styling brief
  • Bright kitchen or a cozy corner with plants
  • Earthy neutrals, no busy patterns
  • Carrots with green tops, a Myth vs Fact chalkboard

Chapter 06

The calls I made

Why it was built this way

Lead with the brand's expert on camera.
Natural remedies live or die on trust. A face and modern research beat a faceless account.
Tag every idea to a goal: engage, educate, entertain or convert.
So the feed never drifts into only selling or only entertaining.
Plan for missing UGC with creators paid in product or commission.
Testimonials already worked for the brand. Creators keep them coming when readers do not post.
Reuse credited viral content with a tip from the book.
It keeps the feed active without asking a small team for daily originals.
Write the tone guardrail down: warm and reassuring, never fear-mongering.
Health content earns trust by not overselling.

Chapter 07

Trust first, reach second. The expert earns the trust, and the memes carry it further.

What I delivered

  • Content strategy
  • 6 content ideas with reference accounts
  • 2 carousel series
  • 6 memes with captions
  • Video script
  • Edit and styling briefs

Filed under

Niche
Service

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